Phi Wallcoverings

The brand

A wallcoverings brand selling a highly visual, texture-driven product to designers and homeowners.

What we did

• Built a content system that shows pattern and texture at close range
• Produced install and application content that answers buyer questions before they ask
• Grew a following of specifiers and interior designers, not just casual viewers
• Turned saved posts and DMs into a repeatable enquiry route

Working together

Every engagement runs the same way: we start from the numbers that matter to the business, build against them, and report on them honestly. No lock-in contracts, one accountable team, and full ownership of everything we produce handed to the client.